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Objective Umbria

Umbria has six virtues to lay on the table of competition between different territories. Lands with a soul like Umbria do not need to invent values to compete with other areas. Here they are innate, and are represented by art, the environment, culture, and a social situation with extremely low crime rates.
Umbria has a strong power of attraction, which has increased over the years following the saturation of other regions in central Italy. Thus products such as foods and tourism, along with many others, enjoy an emotional advantage over others. All of these represent the first value: identity.

The second value is flexibility – because even though it has its own specific DNA, the regional system is able to adapt to what is new. The sharing of values can guide relations between institutions and economic activities. This is the basis for the Development Pact, an ongoing challenge in which identity becomes the premise for innovating and competing. Only by following this guide was it possible to reach agreements with multinationals in Terni and Perugia, and high-innovation “graftings” become increasingly compatible with our economic system. Flexibility is not at all understood as a lowering of safeguards, but rather as the ability to manage change.

Third note for the future, availability. To say that Sviluppumbria limits itself to promoting the region would be extremely misleading. We offer complete investment packages, and we tailor them to each individual case. The examples in the Be Well and Stones of Umbria sites are two examples of projects that are ready for whoever is interested in making investments in a high-quality setting. It is much more than consultation; it is what we call a “one stop shop” – just stop here and you will find everything you need.


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Objective Umbria
Umbria has six virtues to lay on the table of competition between different territories. Lands with a soul like Umbria do not need to invent values to compete with other areas. Here they are innate, and are represented by art, the environment, culture, and a social situation with extremely low crime rates.
Umbria has a strong power of attraction, which has increased over the years following the saturation of other regions in central Italy. Thus products such as foods and tourism, along with many others, enjoy an emotional advantage over others. All of these represent the first value: identity.
The second value is flexibility – because even though it has its own specific DNA, the regional system is able to adapt to what is new. The sharing of values can guide relations between institutions and economic activities. This is the basis for the Development Pact, an ongoing challenge in which identity becomes the premise for innovating and competing. Only by following this guide was it possible to reach agreements with multinationals in Terni and Perugia, and high-innovation “graftings” become increasingly compatible with our economic system. Flexibility is not at all understood as a lowering of safeguards, but rather as the ability to manage change.
Third note for the future, availability. To say that Sviluppumbria limits itself to promoting the region would be extremely misleading. We offer complete investment packages, and we tailor them to each individual case. The examples in the Be Well and Stones of Umbria sites are two examples of projects that are ready for whoever is interested in making investments in a high-quality setting. It is much more than consultation; it is what we call a “one stop shop” – just stop here and you will find everything you need.